E-COMMERCE BOOKSHOP REDESIGN
This publication company has started its business from 2015 in the field of children and teenagers’ fictions, and at this moment of speaking, it has published more than 10000 volumes in this field.
SUMMARY
Content
SUMMARY
Content
PROBLEM
Not enough information for having a confident purchase
Not being able to find the intended book
Unreadable contents
Lack of an existing mobile version
Solution
Find a book in 3 ways by SEARCH, PLP, FILTER and CATEGORY
Replaced off-brand visuals and clashing backgrounds with a cohesive, brand-aligned UI
Made the website fully responsive across all screen sizes
Stakeholder: Sanaz Janpanah
This interview is aimed at their chief solicitations concerning the redesigning and it is as follows:
The eminence of the brand’s identity
Understandable displaying of the more-then-30 categories
Facile direction of the customer to the starting point of purchasing process
Mobile version
Dealing and giving details about the compilers of the intended book
USER RESEARCH
Content
Questionnaire Answered
2214
Remote Random Interview
5
CURRENT WEBSITE
Content
NOTE
The core user flow is relatively clear, likely due to prior e-commerce experience.
WIREFRAME
STYLE GUIDE
CURRENT WEBSITE
Content
E-COMMERCE BOOKSHOP REDESIGN
This publication company has started its business from 2015 in the field of children and teenagers’ fictions, and at this moment of speaking, it has published more than 10000 volumes in this field.
SUMMARY
Content
Why redesign?
Users were struggling with the buying process, based on call center feedback and social reactions. They couldn't find the book that they wanted. The site also didn't meet basic design standards and brand identity, so a redesign was needed from the homepage to the cart.
PROBLEM
Not enough information for having a confident purchase
Not x able to find the intended book
Unreadable contents
Lack of an existing mobile version
Solution
Find a book in 3 ways by SEARCH, PLP, FILTER and CATEGORY
Replaced off-brand visuals and clashing backgrounds with a cohesive, brand-aligned UI
Made the website fully responsive across all screen sizes
Stakeholder: Sanaz Janpanah
This interview is aimed at their chief solicitations concerning the redesigning and it is as follows:
The eminence of the brand’s identity
Understandable displaying of the more-then-30 categories
Facile direction of the customer to the starting point of purchasing process
Mobile version
Dealing and giving details about the compilers of the intended book
USER RESEARCH
Content
Questionnaire Answered
2214
Remote Random Interview
5
CURRENT WEBSITE
Despite having a clear brand personality and useful features like age-based filtering, the site suffers from several UI/UX issues that hurt usability, trust, and conversion.
NOTE
The core user flow is relatively clear, likely due to prior e-commerce experience.
WIREFRAME
STYLE GUIDE
CURRENT WEBSITE
Content
E-COMMERCE BOOKSHOP REDESIGN
This publication company has started its business from 2015 in the field of children and teenagers’ fictions, and at this moment of speaking, it has published more than 10000 volumes in this field.
SUMMARY
Content
SUMMARY
Content
PROBLEM
Not enough information for having a confident purchase
Not being able to find the intended book
Unreadable contents
Lack of an existing mobile version
Solution
Find a book in 3 ways by SEARCH, PLP, FILTER and CATEGORY
Replaced off-brand visuals and clashing backgrounds with a cohesive, brand-aligned UI
Made the website fully responsive across all screen sizes
Stakeholder: Sanaz Janpanah
This interview is aimed at their chief solicitations concerning the redesigning and it is as follows:
The eminence of the brand’s identity
Understandable displaying of the more-then-30 categories
Facile direction of the customer to the starting point of purchasing process
Mobile version
Dealing and giving details about the compilers of the intended book
USER RESEARCH
Content
Questionnaire Answered
2214
Remote Random Interview
5
CURRENT WEBSITE
Content
NOTE
The core user flow is relatively clear, likely due to prior e-commerce experience.
WIREFRAME
STYLE GUIDE
CURRENT WEBSITE
Content
E-COMMERCE BOOKSHOP REDESIGN
This publication company has started its business from 2015 in the field of children and teenagers’ fictions, and at this moment of speaking, it has published more than 10000 volumes in this field.
SUMMARY
Content
Why redesign?
Users were struggling with the buying process, based on call center feedback and social reactions. They couldn't find the book that they wanted. The site also didn't meet basic design standards and brand identity, so a redesign was needed from the homepage to the cart.
PROBLEM
Not enough information for having a confident purchase
Not x able to find the intended book
Unreadable contents
Lack of an existing mobile version
Solution
Find a book in 3 ways by SEARCH, PLP, FILTER and CATEGORY
Replaced off-brand visuals and clashing backgrounds with a cohesive, brand-aligned UI
Made the website fully responsive across all screen sizes
Stakeholder: Sanaz Janpanah
This interview is aimed at their chief solicitations concerning the redesigning and it is as follows:
The eminence of the brand’s identity
Understandable displaying of the more-then-30 categories
Facile direction of the customer to the starting point of purchasing process
Mobile version
Dealing and giving details about the compilers of the intended book
USER RESEARCH
Content
Questionnaire Answered
2214
Remote Random Interview
5
CURRENT WEBSITE
Despite having a clear brand personality and useful features like age-based filtering, the site suffers from several UI/UX issues that hurt usability, trust, and conversion.
NOTE
The core user flow is relatively clear, likely due to prior e-commerce experience.
WIREFRAME
STYLE GUIDE
CURRENT WEBSITE
Content
E-COMMERCE BOOKSHOP REDESIGN
This publication company has started its business from 2015 in the field of children and teenagers’ fictions, and at this moment of speaking, it has published more than 10000 volumes in this field.
SUMMARY
Content
SUMMARY
Content
PROBLEM
Not enough information for having a confident purchase
Not being able to find the intended book
Unreadable contents
Lack of an existing mobile version
Solution
Find a book in 3 ways by SEARCH, PLP, FILTER and CATEGORY
Replaced off-brand visuals and clashing backgrounds with a cohesive, brand-aligned UI
Made the website fully responsive across all screen sizes
Stakeholder: Sanaz Janpanah
This interview is aimed at their chief solicitations concerning the redesigning and it is as follows:
The eminence of the brand’s identity
Understandable displaying of the more-then-30 categories
Facile direction of the customer to the starting point of purchasing process
Mobile version
Dealing and giving details about the compilers of the intended book
USER RESEARCH
Content
Questionnaire Answered
2214
Remote Random Interview
5
CURRENT WEBSITE
Content
NOTE
The core user flow is relatively clear, likely due to prior e-commerce experience.
WIREFRAME
STYLE GUIDE
CURRENT WEBSITE
Content
E-COMMERCE BOOKSHOP REDESIGN
This publication company has started its business from 2015 in the field of children and teenagers’ fictions, and at this moment of speaking, it has published more than 10000 volumes in this field.
SUMMARY
Content
Why redesign?
Users were struggling with the buying process, based on call center feedback and social reactions. They couldn't find the book that they wanted. The site also didn't meet basic design standards and brand identity, so a redesign was needed from the homepage to the cart.
PROBLEM
Not enough information for having a confident purchase
Not x able to find the intended book
Unreadable contents
Lack of an existing mobile version
Solution
Find a book in 3 ways by SEARCH, PLP, FILTER and CATEGORY
Replaced off-brand visuals and clashing backgrounds with a cohesive, brand-aligned UI
Made the website fully responsive across all screen sizes
Stakeholder: Sanaz Janpanah
This interview is aimed at their chief solicitations concerning the redesigning and it is as follows:
The eminence of the brand’s identity
Understandable displaying of the more-then-30 categories
Facile direction of the customer to the starting point of purchasing process
Mobile version
Dealing and giving details about the compilers of the intended book
USER RESEARCH
Content
Questionnaire Answered
2214
Remote Random Interview
5
CURRENT WEBSITE
Despite having a clear brand personality and useful features like age-based filtering, the site suffers from several UI/UX issues that hurt usability, trust, and conversion.
NOTE
The core user flow is relatively clear, likely due to prior e-commerce experience.
WIREFRAME
STYLE GUIDE
CURRENT WEBSITE
Content