Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Data-Driven
Increasing Conversion Rate Through UX Redesign
Users were struggling with the buying process, based on call center feedback and social reactions. The site also didn't meet basic design standards, so a redesign was needed from the homepage to the cart.
User-Driven
Raising Parents’ Awareness for the Early Detection of Autism Symptoms & Screening
Parto is a new service for Iran Autism Association which empowers parents to recognize “Autism symptoms” at the right time, access trusted resources, and find support. Together, we turn confusion into clarity and hope into action.
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Data-Driven
Increasing Conversion Rate Through UX Redesign
Users were struggling with the buying process, based on call center feedback and social reactions. The site also didn't meet basic design standards, so a redesign was needed from the homepage to the cart.
User-Driven
Raising Parents’ Awareness for the Early Detection of Autism Symptoms & Screening
Parto is a new service for Iran Autism Association which empowers parents to recognize “Autism symptoms” at the right time, access trusted resources, and find support. Together, we turn confusion into clarity and hope into action.
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Data-Driven
Increasing Conversion Rate Through UX Redesign
Users were struggling with the buying process, based on call center feedback and social reactions. The site also didn't meet basic design standards, so a redesign was needed from the homepage to the cart.
User-Driven
Raising Parents’ Awareness for the Early Detection of Autism Symptoms & Screening
Parto is a new service for Iran Autism Association which empowers parents to recognize “Autism symptoms” at the right time, access trusted resources, and find support. Together, we turn confusion into clarity and hope into action.